Why Fintechs Need Quality SEO to Grow (And How to Do it)

 

Why Fintechs Need Quality SEO to Grow (And How to Do it)

The MarketWatch News Department was not involved in the creation of this content.

Nov 28, 2022 (Alliance News via COMTEX) -- Today, successful fintech content marketing has to deal with three important challenges the fintech industry faces:

A lack of trust: Since the 2008/2009 financial crisis, consumers have found it difficult to trust financial institutions and products.

Information demand: As a result of the above, consumers spend time researching financial institutions and products before doing business with them. Research shows that more than 60% of consumers in various finance-related industries run a search on the company before converting.

Competitive landscape: As fintech continues to grow, more companies are entering the fray, making it an increasingly competitive sector to stand out in.

Effective search engine optimization (SEO) remains a potent way for fintech companies to navigate this situation.

On-page SEO focus

Because fintech firms don’t have many indexed pages, the focus on technical SEO should be minimal when compared to on-page SEO.

That is, fintechs should prioritize the creation of consistent, high-quality content that will build trust, meet consumers’ information demand, and generate a continuous stream of new customers.

Some relevant on-page SEO tactics include:

Internal linking: Building topical authority is now more important than ranking for just some keywords here and there. Linking relevant articles together with pertinent anchor text helps create such topical authority, an important recipe for trust.

Meeting search intent: Quality on-page SEO requires that fintechs structure their content in a way that coheres with the intent of the searcher. If a reader wants a list, they should get a list instead of a guide.

Multi-keyword articles: While a particular keyword can be primary, a quality content should also incorporate multiple relevant secondary and tertiary keywords.

Title tags and meta tags: Title and meta tags continue to be important in the ranking of content. Writing meta data that stands out on the SERP and gives readers something unique enough to click on is more important than ever.

Authoritative sources: Quotes from authoritative sources, instead of personal opinions, add to the quality of the content. In an industry where trust is key, such authority is crucial. Prioritize long-tail keywords

Two- and three-terms keywords are usually difficult to rank for in the fintech space since there are many established companies competing for the same.

But this is not bad news for fintechs; rather, it’s an opportunity.

If generating new customers (and increasing revenue) is the goal, then long-tail keywords can be powerful because they are usually related to more specific queries.

For example, someone searching “how to invest $1,000 in the stock market” is a more likely buyer than someone searching “stock market.” The former is more likely to be looking for a fintech product while the latter is more likely to be completing a simple information search.

Therefore, fintechs should focus on long-tail keywords that are relevant to their buyer personas.

Conclusion

Fintech content marketing requires building trust, supplying consumers with relevant information, and gaining a competitive edge. SEO, when done well, can help achieve these three goals.

Mint Position is a fintech content marketing and SEO agency that has successfully helped fintechs in the US, the UAE and the EU grow high-value organic traffic from zero to over 60,000 per month. The agency does this by producing optimized and journalistic-quality content that Google loves to rank and users love to read.

If you want to stay above the fray in the fintech industry, ensure you check out Mint Position and its unique approach to content marketing.

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The MarketWatch News Department was not involved in the creation of this content.